Janet LaBar will discuss how regions can use market prioritization to influence growth through action and investments
The Brookings Institution has invited Greater Portland Inc (GPI) President and CEO Janet LaBar to appear before a symposium of economic development professionals and share the Portland metro’s experience in identifying an approach to prioritizing countries for trade and foreign direct investment (FDI). LaBar will appear on a panel at the Global Cities Initiative Cohort Working Session on July 11-12 in Washington, D.C.
Central to its core competencies in marketing and business development, GPI markets the region as a top location for global investment and trade. In 2012, the Portland metro was among a handful of regions across the country selected to participate in the Global Cities Initiative (GCI), a joint project of Brookings Institution and JPMorgan Chase. Greater Portland’s dynamic clusters of economic activity, diverse place-based and higher education assets, global brands, existing international ties and booming productivity made it a natural GCI choice. Three years later, through another GCI cohort, the Portland metro developed a regional strategy, known as Greater Portland Global, to increase both trade and FDI activity. Today, GPI and its partners have prioritized three markets for FDI: Japan, Germany and Canada.
Moderating the panel will be Joseph Parilla, fellow at the Brookings Metropolitan Policy Program. Appearing alongside LaBar are Katy Sinnott, vice president of international business development at Wisconsin Economic Development Corp, and Steve Weitzner, founder and principal at Silverlode Consulting.
LaBar led the planning process for Greater Portland 2020—the region’s five-year comprehensive economic development strategy under which Greater Portland Global nests. Focused on three core strategies of People, Business and Place, the plan is rooted in guiding principles of equity and advancement, and has a goal of shared economic prosperity for all across the region.